The proof of the upcoming Book 1: Supernaturalism just came in the mail today! Though, mind you, it is but a mere semblance of its grand future manifestation(!) What you see before you is B/D, sort of at the hominid stage of evolution- breaking off from the flat computer screen and beginning to use tools to make small fires around the office. Wah wah. But while this little puppy is made of taped together color print outs (don’t mind my editorial post-it notes, either) and is without Kyle Thomas’ hand-drawn cover, it is to scale of what the future B/D self will look like. Please note, if you will, the beautiful triumverate-ly mystical gatefold of all seeing eyes, the lack of advertising, the pages and pages of glossy art coverage….(more pictures after the jump.)
For those of you not hip to what us cool kids do in the “mag biz,” young padawan, we use this proof to double check the layout, page composition, coloring, etc in three-dimensional form before approving it. At any rate, hope you enjoy the peep show. Get excited for Book 1! What do you guys think?
Sneak peak of a part of the front cover for issue:1
Everyone has been asking us what we’ll do after Issue Z. In our tradition of innovation, Beautiful/Decay will reinvent itself in a brand new, expanded format with Issue 1 in July.
Beginning as a hand-photocopied, black and white ‘zine over ten years ago, Beautiful/Decay has always proudly put artists—and quality content—first. We are re-launching Beautiful/Decay to have all the benefits of traditional magazine subscribership, while taking the form of an expanded, limited edition, more voluminous publication.
In keeping with the spirit of our independent DIY philosophy, we have decided to break the mold of traditional magazines and change the way we do business. In this economy, most publications are either going out of business or watering down their content to appease advertisers. Rather than conform to the publishing industry’s new rules, we’ve decided to create our own business model that allows us to flourish and increase the quality of our content.
One thing we’ve always disliked about the mainstream print industry is that it can be wasteful. Newsstands throw away all unsold magazines, averaging a 40-60% waste rate. In keeping with our commitment to staying green, Beautiful/Decay will instead send issues straight into the hands of subscribers, rather than dumpsters.
Here’s what the new B/D will look like:
• Eliminated ALL traditional advertising
• Made an 50% increase in page count, meaning 164 pages of pure, unfiltered content
• Features now have double the page space, with more full-color images & articles
• Articles now run 16-20 pages, providing some of the most in-depth coverage of emerging artists available today
• Released in limited edition format of only 1,500-2000 copies, each one hand numbered
• Each issue comes with a limited edition collaborative artist projectranging from inserts, stickers, posters, to original artwork
• Presented in new format & size, including French flaps and multiple printing processes within
• Released 3 times a year (once every 4 months)
To celebrate our new expanded format, Issue 1 will feature a hand-drawn, original artwork by previously B/D featured artist Kyle Thomas. These will sell out, as we already have 1000 subscribers on our list so be sure to subscribe in order to reserve your copy.
I hope that you’re all as excited about this as we are at Beautiful/Decay. I’d love to hear your thoughts on the new direction.