“It’s Hardly Noticeable explores the world of a character who navigates living with an unspecified anxiety-based mental illness. He negotiates situations constructed to highlight the impacts and implications of his differences on his thoughts and behaviors, and by doing so raises question of normalcy. Through constructed tableaus and metaphorical still lifes, the series reveals the relationship between reality and perception, and highlights issues of pathology while questioning stereotypes of normalcy.
In 2009 economist Bill Gross used the term New Normal to define the American economic landscape of the very recent past. In ensuing years, the term resonated with culture at large and became an umbrella term for changes in cultural and societal practices, identifying a shift in held notions of what is commonly viewed as acceptable.
These images question the legitimacy of applying the term normal in a societal context by prompting a reconsideration of what, if anything, is normal, or at least what is perceived and labeled as such. Is it possible for a society to have a commonly held idea of what is normal, when few individuals in that society actually meet the criteria for normalcy?” – John William Keedy‘s artist statement for this series.