Viktor Hertz’s Honest Logos

When Uppsala, Sweden based graphic designer Viktor Hertz sees a logo he doesn’t just see the brand name but sees what the company represents. That’s why he decided to reinterpret some of the biggest brand names in the world with new and improved names that reveal what the brand stands for. Many are funny and some are down right genius! The Porsche and Youtube logos are my favorites. I saw a custom painted aqua green Porsche just yesterday and thought the exact same thing!

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