Carey Fruth’s American Beauty Inspired Series Challenges Notions Of Ideal Body Types

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Lying on a bed of lilacs, here are a dozen of women being themselves and embracing it. A statement a lot of women have trouble owning, according to Carey Fruth who has made the decision to show that there is only blond tall thin American standards in movies. By making these series, she speaks to women and gives them the powerful message of acceptance and freedom of their own bodies.

Inspired by one of the scenes in the movie American Beauty where a middle aged man is fantasizing about a teenage girl, she decides to take the power back from this perfect girl and to give it to women out there, that are as beautiful but not perceived as such by society.
The models posing sensually are all volunteers, acquaintances to the photographer. They come from different backgrounds, ethnicities, have different body shapes, ages. The girls are not directed during the shoot, they are just told to be themselves. The result are these beautiful women revealing their femininity, authenticity and vulnerability.

Through her work, Cary Fruth wants to fight positive image by having women accepting their bodies: “by stepping into a fantasy dream girl world and by letting go of that fear, they free themselves up to direct that energy they once wasted on telling themselves that they weren’t good enough to elsewhere in their life”.
She also wants to prove her peers that there is no failure when it comes to telling the truth in photography. Apparently most photographers are “scared that if they do something all inclusive and different from the current ideal of beauty that people will not come to their business”. The success of the ‘American beauty’ series is the living proof that good things come to those who believe.
In every aspect, Cary Fruth’s concept and photographs are feeding us with positivity and hope.

See more of the ‘American Beauty’s series on Cary Fruth’s personal website and discover how she empowers women within the San Franscico studio Shameless Photo.

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  • Deborah Buffalin

    I’m all for ‘everyone is beautiful’ campaigns, but why have all these women scraped the hair off their bodies? They look so plastic without leg and armpit hair.

  • drwitchdoctor

    ^^^ Ironic, this. These women look the way THEY want to, not the way YOU want them to. Deal with it.

  • Deborah Buffalin

    Ironic that you would take my opinion as ‘ironic’ given that your assessment of the situation results in your doing just what you called someone else out for not long ago; to wit “You’re not presenting facts. You’re presenting your assumption as “fact”.” I am not making any statement on how these women WANT to look; I am commenting on a piece that claims to challenge notions of ‘ideal’ body types. Aside from your own assumptions about how these models feel about body hair (which is not discussed in this post, but if you have some additional information, I’d be interested in hearing it), the only irony in this whole matter is the assertion, but in the title and the text, that this project “Challenges Notions Of Ideal Body Types” when, in fact, it results in women pantomiming the *very notion of ideal body types* that exist in our hypercommercialized society, which is not challenging in the least. But, whatevs.

  • Deborah Buffalin

    *both* in the title and the text