Lying on a bed of lilacs, here are a dozen of women being themselves and embracing it. A statement a lot of women have trouble owning, according to Carey Fruth who has made the decision to show that there is only blond tall thin American standards in movies. By making these series, she speaks to women and gives them the powerful message of acceptance and freedom of their own bodies.
Inspired by one of the scenes in the movie American Beauty where a middle aged man is fantasizing about a teenage girl, she decides to take the power back from this perfect girl and to give it to women out there, that are as beautiful but not perceived as such by society.
The models posing sensually are all volunteers, acquaintances to the photographer. They come from different backgrounds, ethnicities, have different body shapes, ages. The girls are not directed during the shoot, they are just told to be themselves. The result are these beautiful women revealing their femininity, authenticity and vulnerability.
Through her work, Cary Fruth wants to fight positive image by having women accepting their bodies: “by stepping into a fantasy dream girl world and by letting go of that fear, they free themselves up to direct that energy they once wasted on telling themselves that they weren’t good enough to elsewhere in their life”.
She also wants to prove her peers that there is no failure when it comes to telling the truth in photography. Apparently most photographers are “scared that if they do something all inclusive and different from the current ideal of beauty that people will not come to their business”. The success of the ‘American beauty’ series is the living proof that good things come to those who believe.
In every aspect, Cary Fruth’s concept and photographs are feeding us with positivity and hope.