Israeli artist Ron Arad has a thing for the Fiat 500 car. Ever since his father was almost struck by a garbage truck while driving a Cinquecento, the Italian automobile played an important part in his life. Arad tells the story of how he came to own his first Fiat to W Magazine. While stopped at a red light in a taxi, a Fiat pulled up next to him, and he
….opened the door of the taxi and shouted to the driver, ‘Are you selling?’ The next day, his car was [his]’. (Source)
That car was used to cart his family around for a number of years, and even housed a homeless man for a short period. After looking at it every day, he decided he wanted to immortalize the car like the cultural icon it is. Using a metal press at a shipyard in Groningen, in the Netherlands, he managed to squash and squeeze the cars into a 12cm thick plate. After spending a while trialing with smaller cars and a variety of presses, Arad found the perfect way to flatten the frames while still keeping the integrity of the shape and design. It is quite a bizarre sight seeing something which is normally such a full shape being hung on the wall like it is a colored cardboard version of a car. Arad has indeed preserved the idea of the Fiat 500 for all to gush sentimentality over.
His exhibition “Ron Arad: In Reverse” is on view at Paul Kasmin Gallery, 515 West 27th Street in New York City, until March 14, 2015.