Dean Bradshaw is an advertising photographer based in LA who’s created an entertaining series of portraits of senior citizen athletes. Their characters are hilariously over the top, though his attention to detail keeps them from being tacky. The colours are vibrant and youthful, and photos crisp to match the playfulness of the subjects. It’s obvious that the project was fun to put together.
Bradshaw says of his work:
“I’m drawn to storytelling, character and well-crafted, stylized imagery.
I’m attracted to the ‘why’ of things, the essential ingredients that comprise a story, a brand or a character – those elements below the surface which define the exterior. I enjoy immersing viewers in imagery that takes them into a world outside the ordinary. I’m fascinated by narrative, but find inspiration in the real world where things can be equally, if not more, peculiar. More than anything, I enjoy ideas – but realize that they are nothing without equal part execution.”
The images knock the severity out of sport imagery. The idea of an athlete is often limited to someone in peak physical condition, and necessarily younger. Though lifting a massive dumbbell may not be an activity recommended to the average senior citizen, sports are not exclusive to young people. Bradshaw’s series helps to broaden our perceptions of an older generation.