Mads Perch is a wonderful master of light. He not only photographs sensual portraits beautifully, but also can manipulate projections with finesse. Working mostly as a commercial photographer, Perch together with art director Gemma Fletcher has become used to producing unfussy images quickly and efficiently. He has a sensitive style that would have no problem fitting in with the digital romantics.
This is a genre where artists are harnessing digital technologies in their search for the sublime: representing manifestations of Romanticism in the digital. (Source)
Perch does just that – his images are peaceful, ethereal, emotive and gentle. He evokes something very humane with the aid of different technologies. He says of his own work:
[My] photography encompasses clean, crisp, fresh and beautifully understated portraiture to more vivid imagery imbued with vibrancy, attitude and a healthy dose of color.
Perch’s choice of patterns and tones he projects are what make his portraits so enchanting. The blocks of greens and oranges caressing noses and draping over shoulders; the stripes bending around a gently tilted head; eyelids covered in technicolor plaid – these are what turn his subjects from something expected into something surprisingly celestial. Apart from these portraits, Perch has tried this method of projection on various buildings, structures and landscapes for an ad campaign in 2014. He has also photographed the award winning Klaxons ‘Surfing The Void’ album cover, and British rock group Clock Opera’s ‘Ways To Forget’ cover. All using a similarly clever and experimental approach to light and color. To see more of his beautiful work take a look here.