New York City-based design studio SOFTlab combines technology and craft with an installation titled We Are Flowers. Inspired by nature, the beautiful large-scale funnels are comprised of over 20,000 translucent flowers that create an immersive sculpture in the New York flagship store for Melissa shoes. It appears in the Melissa Gallery and was specifically created for the space. If you aren’t familiar with the brand, it’s funky, colorful, and playful rubber footwear that evokes a childlike feel (although marketed to adults).
SOFTlab’s sculpture is both precisely engineered yet enchanting at the same time. It’s whimsical and not over thought, which is how the designers want you to feel. They write:
Although we used cutting edge digital technology to develop this installation, we hope it remains mostly hidden in order for everyone to experience the magic of a hanging garden of flowers. We imagine this installation as an extension of the We Are Flowers collection by Melissa: technically innovative with attention to every detail, but first and foremost a design that expresses sensuality through its form and brings joy and color to the Melissa experience. (Via Ghost in the Machine)