Photographing The Sweet Lolitas By Damon Casarez

Damon Casarez is a Los Angeles based photographer raised in suburban Diamond Bar, CA. In his recent series “Sweet Lolita”, Casarez covered the Dollyhouse Runway a “Lolita” based fashion show for Southern California Lolita fashion designers. His images give us a fascinating glimpse behind the scenes of this fashion subculture. 

Lolita fashion originated in Japan and is based on Victorian-era clothing as well as costumes from the Rococo period. In the context of fashion, the term “Lolita” does not relate to sex. The fashion is thought to have been partly created to react against the growing exposure of the body and skin in modern society. Traditionally, adherents fight this with modesty, presenting themselves as “cute” or “elegant” rather than “sexy”.

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