Export to World (Linda Kostowski and Sascha Pohflepp) seeks to comment ironically on the design and production of merchandise in virtual worlds. At Ars Electronica in Linz, retail space on Marienstrasse was temporarily converted into a shop like those found in Second Life. Large scale display ads showed what’s for sale: custom-made or purchased virtual objects that shoppers could buy at a price determined daily by the current Linden dollar/euro exchange rate. Instead of the acquired object suddenly appearing in the purchaser’s inventory, though, the proud owner received a a two-dimensional paper representation of it which he/she could manually fit together into a three-dimensional object on site. The final results are paper representations of digital representations of real objects, including all the flaws that copying entails.
And as a Flickr comment on this particular photo says, “the fact that it seems like a fake image makes it even better! this looks amazing, almost surreal”…yes, very true. I think I’d like to try and export a boyfriend.