With over 12 years of experience, designer and art director Diddo Velema has worked with a diverse range of clients, such as LABORATORIVM and Modernista!. Having taught at the School of Arts in Utrecht, Netherlands, and having contributed to various international projects like Frank Gehry’s Sentosa and UNESCO’s ICAT project in Costa Rica, Diddo just recently started up his own studio in Amsterdam. He aspires to blur the boundaries among art, design, architecture, fashion, photography, product design, etc. as often as possible. And he does it so phenomenally!
Diddo writes, “We are in a state of perpetual war–with ourselves and with the ecosystem that sustains us. In the present context, this fear stems from our extreme desire for authenticity and manifests itself in our collectively insatiable culture of consumption.
Deep down, we are afraid we may never be satisfied. An expanding archive of branded myths and icons feeds this fear. Designer Gas Masks is an attempt to visualize this state of mind. Because it is only by first acknowledging and then challenging fear that we will all be able to breathe a little easier.”