Cleverly Designed Sustainable And Interactive Food Packaging By Tomorrow Machine

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This Too Shall Pass, 2012. Oil package. - A package made of caramelized sugar, coated with wax. This package is made for oil-based food.

This Too Shall Pass, 2012. Oil package. – A package made of caramelized sugar, coated with wax. This package is made for oil-based food.

This Too Shall Pass, 2012. Oil package. - To open it you crack it like an egg. When the material is cracked the wax do no longer protect the sugar and the package melts when it comes in contact with water.

This Too Shall Pass, 2012. Oil package. – To open it you crack it like an egg. When the material is cracked the wax do no longer protect the sugar and the package melts when it comes in contact with water.

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This Too Shall Pass, 2012. Oil package.

Swedish design studio Tomorrow Machine experiments with unusual materials to create revolutionary food packaging concepts. Pursuing the modernist principle of form follows function, Tomorrow Machine unites visual appeal with highly innovative and operational technologies to create both aesthetic and pragmatic design.

Their project This Too Shall Pass addresses the increasing issue of environmental pollution and recycling. Using biodegradable materials, studio has created food packaging that shares the symbiotic life span with the food housed inside. Vividly colored and minimalist in shape, these concept containers for oils, dry foods and liquids disintegrate when the contents they store are used.

“Is it reasonable that it takes several years for a milk carton to decompose naturally, when the milk goes sour after a week? “This Too Shall Pass” is a series of food packaging were the packaging has the same short life-span as the foods they contain. The package and its content is working in symbiosis.”

Besides their environmentally friendly attempts, Tomorrow Machine creates interactive product packaging to shape the innovations of tomorrow. Collaborating with Swedish research company Innventia, designers created self-opening and self-expanding packages based on the use of the 100% biodegradable material they developed together. According to Tomorrow Machine, “this is the new generation of sustainable package design, using materials that are both smart and environmentally friendly”. (via Packaging | Uqam)

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Marco Ugolini Showcases The Power Of Package Design On The Consumer’s Decision To Buy Excessively

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While on his residency at JACA in Belo Horizonte, Brazil, photographer Marco Ugolini, in collaboration with Pedro Motta, created the series ‘Per Color’. The striking photographs, taken at a local supermarket near JACA, capture the merchandise by category of color: yellow, red, blue, black and white. With success, Ugolini showcases the lack of diversity in colored packages, perhaps revealing that the corporations that distribute the many products shown here are specifically using the same colors palettes because of an underlying psychological reason- the consumer will buy in excess if the color is vibrant and attractive enough. By visually displaying the ubiquitous packing format and color choices, he also aims to reveal that the supermarket serves as a space of manipulation. “My attempt in this action”, Ugolini says, “is to subvert this structure of power.” (via Ignant)

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Inodoro Design

Inodoro Design is a collective based in Cebu City, Philippines that cranks out bold design, packaging, illustration, and web related projects.