Brazilian Activist Group Is Placing Billboards Of Derogatory Facebook Comments In The Neighborhoods Of Those Who Wrote Them

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A new campaign in Brazil called, “virtual racism, real consequences” is plastering Facebook comments that are racially derogatory on billboards in the backyards of their authors. The point of the project is not necessarily to call out anyone or expose anyone, instead, the idea is to create a greater understanding of how these comments actually affect reality. It is far too easy to hide behind the screen. By taking these words out of virtual reality and placing them within a physical reality, perhaps those who write comments such as these will be forced to come to terms with the fact that even their internet selves are an aspect of their real selves, and, that words on social media have an equal effect (if not a heavier one as they reach a wider audience) as words in person. One example of the billboards is a post the states “cheguei em casa fendendo a preto,” which translates to “I got home stinking of black people” (“Preto” is an offensive way to refer to black people, as opposed to “negro,” which is unprejudiced). The idea for the project was conceived after Maria Júlia Continho, the first black weather forecaster on Brazilian prime-time television, was the victim of hateful comments referring to her race, after she corrected another newscaster. The project, headed by the Criola group, a nonprofit that works to defend the rights of black women, uses location tags from Facebook photos to determine what neighborhood the person who wrote the post lives in. The group then buys billboard space in their area, and plasters the post, blurring the name and profile photo. (via Yahoo Finance)

 

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