I’m sure most of us have a love of chocolate and confectionery – sometimes indulging ourselves a little, and sometimes we binge, purge and gorge our way to diabetes with the sweet stuff. Embroidery artist Charlotte Bailey of Hanging By A Thread has taken her obsession to a healthier place. Instead of eating the chocolate and candy bars, she has been reworking the logos and house hold brand names of the sweets with colorful, eye-catching embroidery thread. Bailey ever-so-slightly changes the wording of the labels to allude to the darker side of the confectionery industry.
Hershey’s is now changed to Hurtey’s; Milky Bar to Guilty Bar; Oreo to Ohno; Cadbury to Calories. The embroidered pieces are loaded with emotionally charged messages that remind us of the seriousness of an eating disorder. Bailey taps into the thought processes that pass through people’s heads when thinking of buying their next candy fix.
She points out the scary subtext that is always there with any kind of confectionery, or actually with any commodity that is superfluous to our needs. We are always being told to buy more; need more. Whether it’s the style of the attractive packaging and optimistic-looking font, or the level of sugar content in the product, we are always left wanting more.
And if you want more of Bailey’s clever designs, the collection of embroideries are on display at Menier Gallery in London from 28th July – 2nd August 2015.