Photographer Lucia Loiso has a knack for pulling things apart, smashing objects or bending substances in weird ways. He has, in the past, smashed glasses, separated pomegranates, stripped seaweed down, crumpled dead leaves, and squashed petals – all to capture the essence of an object. Her new series Candy is no exception. Loiso has managed to manipulate bits of sweets and candies so that they resemble flowers, leaves and stems. He has twisted, pulled, wrapped and bunched gooey, sticky, shiny candies in numerous ways and placed them on hyper color backgrounds.
Her photographs look like some strange advertisement for the latest Willy Wonka invention from the 50s. Bright orange petals spliced with white ‘veins’ float temptingly on a turquoise backdrop. A trumpet of lilac and cream hover within a blue and pink background. A squiggle of neon blue candy hangs in mid air looking like a 90s computer graphic.
Loiso is managing to pinpoint the thing that makes candy so appealing – the textures, the colors, the viscosity, the sugar. She is effectively capturing his subject in it’s best light, and selling it to us. I for one, want to buy and eat these amazing looking creations – or at least look at them on my wall and enjoy them as eye candy.