At the intersection of fashion, photography, film, stagecraft, and design, artist Marina Fini creates hallucinatory, alternative worlds. Based in California, she collaborates with friends and artists alike in the staging of these otherworldly scenes, using colorful costumes and her own handmade, plexiglass jewelry to turn her photographic subjects into ethereal cyber goddesses. When asked how she builds these characters, Fini remarked, “there’s something about transforming someone into someone they wouldn’t normally be … that is, creating an extension of themselves that I see in them.” All of her characters exude a captivating power, like the whimsical and intangible figures seen through a psychedelic dream. By exploring alternative selves in familiar contexts – a convenience store, or the Californian seaside, for example – Fini explores how subjecthood is fluid, and how such creative “shape-shifting” can alter they way we perceive our immediate reality.
While beautiful, there are also darker and more satirical elements in Fini’s work; in her own words, there’s something compelling about “juxtaposing what we associate as innocent with something horrific or insane.” In her short film Tree Temple, for example, a group of forest sprites — their faces eerily obscured by their colorful hair — dance feverishly around an altar made of Apple computers. Shortly after destroying the altar in their frenzy, they fade into mourning and death. As this film exemplifies, integrated throughout Fini’s scenes are emblems of our contemporary cyber culture — the Apple logo, wifi symbol, hand cursor, and so on. Speaking to this, Fini says that the use of such icons “specifically pokes fun at our internet-obsessed culture,” thereby producing a playful — and sometimes dark — cultural critique of our digitized existences.
In addition to her photographs and videos, Fini is well-known for her aforementioned jewelry, as seen on many of the models in these photos. In pursuit of new projects, she has recently announced that she will be phasing out her jewelry, but her Etsy shop will remain open until mid-January 2015. If you enjoy immersive art and playful reconfigurations of reality, check out the surreal worlds she has created on her website and Tumblr pages.