Paris based artist Christophe Guinet has quite literally grown the traditional slogan of Nike (Just Do It) into something completely new. His project is called “Just Grow It” and is a collection of handcrafted iconic sneakers covered in a variety of natural materials. Guinet uses anything from flower petals, buds, seeds, grasses, moss and bark to cover the synthetic shoe. The miniature trees and flower arrangements he plants within the shoe are actually able to continue growing within the soil base. Each shoe has a beautiful color palette, theme and matching stick, branch or flower. These living sneakers are just as thought out as one of Nike’s original designs.
By weaving Nike’s neon laces through these fresh organic flowers, and tacking rough bark onto the symbolic Nike swoosh, Guinet is making a clever comment on Nike’s obsession with new techniques and technologies concentrating mostly on improving nature. He says about his intention:
In these works, one can read a certain dichotomy between the marketing and media world in which we live and ethical values that are dear to me. This is an invitation for all of us to contemplate, to rediscover the beauty of a single seed of a wild grass, the delicacy of a flower, or the smell of the foam.
Even though the shoes are meticulously crafted, and obviously have had many hours of patience spent perfectly shaping the silhouette, Guinet often finishes a piece after a day’s work. Collecting the raw materials early morning, he spends the day finishing the piece and the night time photographing his living creation. To appreciate more of his hard work, go here. (Via FastCodeDesign)