Art directors Anaïs Boileau and Samuel Volk are the dream team when it comes to creating short and snappy campaign ideas. This time around they have used their skills to benefit The World Wildlife Fund in a project called WWF/Botanimal. With flawless Photoshopping technique, they have camouflaged images of endangered animals into forested landscapes. With the tagline “Donate to save a tree and save 875,000 species for free”, this is one clever visual narrative detailing a worthy cause. Boileau and Volk show us exactly what these beautiful environments would be without the animals roaming around within them.
Boileau is also responsible for another campaign with a responsible message. Called WWF/WeWantFurniture.com, she imagined a brand and designed a corresponding website “selling” wood to customers. Apparently from all wood sold, 40 percent is made from illegal wood. She devised a very effective way to show customers the ecological effects of buying cheap furniture. The effects of deforestation can be devastating, as we are reminded in this new campaign also.
Working with creative directors in a commercial environment, Boileau and Volk are able to maximize their reach to a large audience, and come up with visually interesting answers to complex questions. Boileau sums her work up nicely:
[Impassioned] by craft and art direction; I have been lucky to work with talented photographers, retouchers and CGI artists. The best part of my job is to imagine visual universes, and find creative solutions.