British artist Oliver Jones scrutinizes the media and its impact on self image for his newest exhibition titled, Love the Skin You’re In. If that phrase sounds familiar, that’s because it was an advertising slogan for Olay beauty products. Jones specifically draws from these industry campaigns and pairs them with photorealistic chalk-pastel drawings to demonstrates what these phrases do in shaping our ideals of beauty.
The large works feature zoomed-in portraits of faces as they’re doing something that’s directly tied to making themselves look better. We see an older woman wearing a facial mask while a doctor is examining the wrinkly skin around her eyes. A relatively young-looking man is about to undergo the knife as his forehead is marked with a plastic surgeon’s pen. While that’s more extreme, Jones reminds us that even something as simple as laying cucumbers over your eyes is a way of obtaining society’s defined “beauty.”
“Capturing both the translucency and fragility of the skin’s surface, Jones’ drawings scrutinize subtle variations, colorations and superficialities. The meticulous and time-consuming process by which the artist creates his work is in direct contrast to the immediacy of imagery captured in today’s society, and negates the rapid pace at which we are accustomed to consuming images.”